TeamOhana // Brand Launch

A cinematic teaser series and brand film introducing TeamOhana’s bold new chapter in AI-driven workforce planning.

OVERVIEW

TeamOhana, a leader in headcount strategy and planning, unveiled a transformative brand evolution including a new identity, website, and AI product features. To mark this moment, 3Motion Creative was brought in to concept and produce a full visual campaign built around intrigue, tone, and story. From raw black-and-white teaser videos to a bold color-drenched reveal film, we created an asset suite designed to generate buzz without giving too much away.

Services

Teaser Campaign / Brand Launch / Photo & Video Production

Industry

Tech / SaaS / Workforce Planning

Challenge

TeamOhana needed a campaign that would signal the gravity of its relaunch without relying on product features or standard marketing tropes. The goal was to evoke curiosity, communicate confidence, and position CEO Tushar Makhija as a visionary voice in the evolving AI-tech landscape. All while keeping the creative grounded, real, and cinematic.

Approach

We crafted a two-phase content strategy:

Phase 1 – Teasers:
Six micro-videos (15–20 seconds) in monochrome, featuring raw, behind-the-scenes shots of Tushar preparing for an interview. These teasers featured no logos, no text — only authentic visuals and voiceover snippets from real customers expressing awe and anticipation.

Phase 2 – Reveal:
A 3-minute brand launch film transitioning from black and white to full color at the pivotal “slate moment.” The film introduced the new brand, showcased behind-the-scenes energy, and positioned TeamOhana as a market leader with a clear vision for the future of work. It included dynamic sound design, subtle motion graphics, and a powerful music build.

Photography:
A 50-image hero photo package captured candid and staged moments throughout the shoot day. We delivered both documentary-style “day in the life” shots and polished hero portraits, styled with minimalism and clarity to reflect the new brand tone.

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outcome

The campaign launched in tandem with the new TeamOhana website, capturing attention across LinkedIn and startup media circles. It succeeded in building intrigue, sparking industry buzz, and positioning TeamOhana’s new brand narrative as one to watch. The teaser videos set a tone of cinematic restraint, while the launch film gave audiences a full-scope view of the company’s mission and momentum.

Testimonial

“3Motion Creative helped us do something we’ve never done before. The teaser campaign made people lean in. The launch video gave them a reason to stay. The execution was clean, bold, and perfectly aligned with who we are becoming.”