Goorin Bros // Holiday Campaign

A warm and inviting holiday campaign capturing the joy of gathering, gifting, and great hats.

OVERVIEW

For their holiday campaign, Goorin Bros. wanted to shift from product-first marketing to something more personal and story-driven. Centered on the theme “Stay Awhile,” the campaign invited audiences into a cozy, multi-family cabin gathering full of laughter, connection, and timeless style. 3Motion Creative was brought on to produce a full visual suite that brought this feeling to life.

Services

Seasonal Campaign / Brand Photography / Social Video Series

Industry

Fashion / Retail / Lifestyle

Challenge

The challenge was to make hats feel like a natural part of an emotional holiday narrative. Goorin Bros. needed content that felt authentic, cinematic, and giftable without relying on heavy branding or overt product placement.

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Approach

We crafted a cabin-set holiday scenario styled around candid, layered moments like families reconnecting, friends embracing, and gifts being exchanged. Hats weren’t props, they were part of the story. Deliverables included hero photography, short-form social videos, and select lifestyle shots for digital and e-commerce use.

outcome

The “Stay Awhile” campaign resonated across social and retail channels, driving increased engagement and holiday conversions. It deepened brand affinity by inviting viewers to see Goorin Bros. as part of their seasonal rituals.

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Testimonial

“The Stay Awhile campaign invited our customers into a world that felt both elevated and familiar. 3Motion Creative helped us build a visual holiday story that celebrated the season, the product, and the people we design for.”