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Commercial Production / Campaign Creative / Broadcast Video
The core challenge was transforming fall protection from a compliance checkbox into a conversation starter. The campaign needed to be approachable for a wide industrial audience, while still conveying the importance of everyday safety measures.
3Motion Creative leaned into playful storytelling and exaggerated workplace scenarios to highlight the risks of unsafe practices. Each scene showcased everyday workers navigating absurdly avoidable hazards, only to be saved by proper fall protection equipment. With a cinematic flair and comedic tone, we turned safety into something you actually wanted to watch.
The campaign brought fresh energy to a serious subject, helping Airgas cut through the noise and reinforce its reputation as a leader in industrial safety. It sparked conversation, encouraged safer practices, and proved that humor has a powerful place in workplace communication.
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