Intuit // On the Books Podcast

A narrative-driven podcast series exploring the evolving world of accounting through expert insights and real stories.

OVERVIEW

Intuit launched On the Books, a podcast designed for the accounting community, to delve into the trends and changes reshaping the accounting landscape. Hosted by Ted Callahan and Jessica McCracken, the series goes beyond software and product features, offering valuable insights from industry leaders and stories of firms redefining the future .

Services

Podcast Production / Branded Content / Thought Leadership

Industry

Fintech / Accounting / Media

Challenge

Intuit aimed to create a platform that would engage accounting professionals by addressing the dynamic nature of the industry. The challenge was to produce content that was both informative and relatable, catering to seasoned professionals, newcomers, and students alike.

Approach

3Motion Creative partnered with Intuit to produce a podcast series that combines interviews with industry experts, discussions on emerging trends, and narratives that highlight real-world experiences. The production focused on maintaining a conversational tone, ensuring accessibility and relevance for a diverse audience.

outcome

On the Books has become a valuable resource for the accounting community, offering episodes that cover a range of topics from feedback-driven innovation to niche practice insights. The podcast is available on multiple platforms, including Apple Podcasts, Spotify, and iHeartRadio, and continues to foster engagement and thought leadership within the industry .

Testimonial

“Partnering with 3Motion Creative brought our vision for On the Books to life. Their expertise in storytelling and production helped us create a podcast that truly resonates with our audience.”