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Commercial Campaign / Interview / Product Launch
FreshBooks sought to introduce a new accounting methodology that fosters real-time collaboration between accountants and clients. The challenge lay in conveying the benefits and functionalities of this model in an engaging manner that would appeal to a diverse audience, including tech-savvy professionals and those less familiar with accounting software.
3Motion Creative developed a narrative-driven video that combined interviews with FreshBooks team members and accounting professionals, alongside illustrative animations and real-world scenarios. This approach aimed to demystify the Collaborative Accounting™ model, highlighting its user-friendly interface and the enhanced value it offers to both accountants and their clients.
The video campaign successfully launched on October 3, 2023, serving as a cornerstone for FreshBooks' marketing efforts. It garnered significant attention across various platforms, effectively educating viewers on the Collaborative Accounting™ model and reinforcing FreshBooks' position as an innovator in the accounting software industry.
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