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Founder Testimonials / Brand Storytelling / Video Production
The objective was to create a cohesive series of testimonials that felt genuine and unscripted, reflecting the real experiences of diverse founders. The content needed to resonate with early-stage entrepreneurs by illustrating Recall Capital's deep involvement in areas like go-to-market strategy, customer introductions, and product development.
3Motion Creative conducted in-depth interviews with 21 founders from Recall Capital's portfolio. Each session was designed to elicit candid reflections on the partnership with Recall, focusing on specific instances where the firm provided tangible support. The production emphasized a clean, minimalist aesthetic to keep the spotlight on the founders' stories. Post-production included concise editing to distill each testimonial into impactful narratives suitable for various digital platforms.
The testimonial series became a central feature of Recall Capital's digital presence, prominently displayed on their website and shared across social media channels. The videos effectively communicated the firm's hands-on approach, enhancing its appeal to potential portfolio companies. The authentic founder voices provided compelling evidence of Recall Capital's commitment to being an active partner in the startup journey.Gus
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