Gusto // Impact Awards

A heartfelt video series celebrating community-driven small businesses across the U.S.

OVERVIEW

Gusto partnered with 3Motion Creative to create a docu-style video campaign honoring the winners of their annual Impact Awards, an initiative spotlighting small businesses making outsized contributions to their communities. With storytelling at the forefront, the goal was to capture each winner’s journey in an authentic, emotionally resonant way that aligned with Gusto’s brand ethos.

Services

Documentary / Interview / Event

Industry

HR Tech / Small Business Services

Challenge

Gusto needed a compelling way to celebrate the winners of its Impact Awards, an initiative recognizing small businesses making big community contributions. The goal was to elevate each winner’s story while maintaining a cohesive brand narrative, all within a tight production timeline.

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Approach

We leaned into a docu-style narrative approach, capturing each small business in its natural environment. Our team coordinated shoots across multiple cities, working with minimal crews to stay agile while maximizing quality. Each segment was crafted to reflect both the unique spirit of the business and the overarching mission of the Gusto brand.

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outcome

The final video series became a cornerstone of Gusto’s Impact Awards campaign, widely shared across social platforms and internal communications. It gave a national platform to five mission-driven businesses and reinforced Gusto’s position as a champion of community-first entrepreneurship.

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Testimonial

"Working with 3Motion Creative was seamless from start to finish. They understood the heart of our Impact Awards and brought each small business story to life with care, creativity, and precision. The final videos not only met expectations, they elevated our entire campaign."