Stop the Scroll: Why Video is the Marketing Powerhouse Your Business Needs in 2025 (And Beyond)

May 10, 2025

Let’s be real. Attention spans are shorter than ever, and the digital world is louder than a rush-hour subway. Your audience? They’re bombarded with content every second. So how do you cut through the noise, capture attention, and turn casual viewers into loyal customers?

You guessed it. Video.

Not just any video. Strategic, story-driven, high-impact video content that makes people stop scrolling, pay attention, and take action. Whether you’re a SaaS powerhouse, a fast-scaling startup, or a brand looking to level up, video isn’t optional anymore. It’s essential.

Still unsure? Let’s dive into why video is dominating 2025 (and why your business can’t afford to sit this one out).

1. Video Content = Higher Engagement (a.k.a. More Eyeballs on Your Brand)

Here’s the deal: People don’t read. They watch.

  • 80% of online traffic is video-based (Source)
  • Viewers retain 95% of a message in video form compared to just 10% through text (Source)
  • Social media posts with video get 1200% more shares than text and image posts combined (Source)
Pro tip

Viewers retain 95% of a message in video form compared to just 10% through text.

That means if you’re not using video, you’re leaving engagement, conversions, and revenue on the table.

And no, you don’t need to go viral. You just need the right strategy. The kind that hooks your audience within seconds, keeps them watching, and nudges them toward action.

Need help crafting that kind of video?

That’s where we come in.

LET'S TALK

2. Video Converts Like Crazy (a.k.a. More Sales, Less Effort)

What’s better than engagement? Conversions.

  • 72% of customers prefer learning about a product through video (Source)
  • Landing pages with videos increase conversions by 86% (Source)
  • Customers are 2x more likely to buy after watching a product video (Source)
Pro tip

Want to see results? Pair a killer brand story with crisp visuals and a CTA that actually works. (And yes, we can help with that.)

Video doesn’t just grab attention. It guides customers through the buyer’s journey effortlessly. From product demos and explainer videos to customer testimonials, it builds trust and confidence way faster than static content.

Stop getting scrolled past.

Let’s make content they can’t ignore.

LET'S TALK

3. SEO Loves Video (And Google Loves You For Using It)

Want to climb Google’s rankings without throwing more money at ads? Video is your golden ticket.

  • Websites with video are 53x more likely to rank on the first page of Google (Source)
  • People spend 2.6x more time on pages with video (Source)
  • Video content leads to a 157% increase in organic traffic (Source)
Pro tip

Add video to your website, optimize it with the right keywords, and watch your organic traffic soar.

Google prioritizes content that keeps users engaged, and nothing does that better than video. Add video to your website, optimize it with the right keywords, and watch your organic traffic soar.

Not sure how to make video work for your SEO?

Let’s talk. We’ve got strategies that drive results.

LET'S TALK

4. Social Media is Prioritizing Video (And You Need to Keep Up)

If you’re still relying on static posts and long-form blogs to drive engagement, here’s a wake-up call:

Social media platforms are actively pushing video to the top of feeds.

  • Instagram’s algorithm prioritizes Reels over any other content type
  • LinkedIn video posts get 3x more engagement than text posts
  • TikTok and YouTube Shorts are redefining brand visibility
  • Facebook & Twitter (X) give higher reach to video posts

Pro tip

Social media platforms are actively pushing video to the top of feeds.

Simply put, video is no longer a “nice-to-have.” It’s a must.

But not just any video. Your audience wants:

  • Authentic, story-driven content
  • Short, high-impact videos (hello, TikTok & Reels)
  • Value-packed, engaging content that doesn’t feel like an ad

Not sure where to start?

Let’s map out a content strategy that works for your brand.

LET'S TALK

5. Future-Proof Your Marketing (Because Trends Fade, But Video Stays)

Marketing trends come and go, but video? It’s only getting bigger.

  • AI-driven video personalization is making content more interactive
  • Shoppable videos are turning viewers into buyers in real-time
  • 360° videos and AR/VR content are redefining immersive experiences
  • Video-based learning (e-learning, webinars, and microlearning) is skyrocketing

The businesses that adapt now will dominate tomorrow. The ones that don’t? They’ll play catch-up while their competitors reap the rewards.

Where do you want to be?

Pro tip

Trends fade, but video stays.

Let’s Make Video Work for Your Brand

By now, you get it. Video is no longer optional.

But knowing you need video and actually creating video that drives results? Two very different things. That’s where we come in.

At 3Motion, we don’t just make videos. We build stories that engage, convert, and grow your brand. Whether you need high-impact commercials, social media content, explainer videos, or testimonials that actually resonate… We’ve got you covered.

Your audience is watching. Let’s make sure they’re watching you.

LET'S TALK
Dianne is the voice behind 3Motion’s words… shaping how we show up across blogs, campaigns, and social platforms. With a knack for clarity and a love for narrative, she turns strategy into story, and big ideas into meaningful, momentum-building content. From blog frameworks and social media storytelling to copy that converts, Dianne ensures every piece of content reflects our clients’ goals, our brand’s energy, and the heart of every project. Fueled by coffee, oat milk, bullet points, and a love for words that work, Dianne brings heart, clarity, and a dash of nerdy joy to everything she writes.
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Let’s be real. Attention spans are shorter than ever, and the digital world is louder than a rush-hour subway. Your audience? They’re bombarded with content every second. So how do you cut through the noise, capture attention, and turn casual viewers into loyal customers?

You guessed it. Video.

Not just any video. Strategic, story-driven, high-impact video content that makes people stop scrolling, pay attention, and take action. Whether you’re a SaaS powerhouse, a fast-scaling startup, or a brand looking to level up, video isn’t optional anymore. It’s essential.

Still unsure? Let’s dive into why video is dominating 2025 (and why your business can’t afford to sit this one out).

1. Video Content = Higher Engagement (a.k.a. More Eyeballs on Your Brand)

Here’s the deal: People don’t read. They watch.

  • 80% of online traffic is video-based (Source)
  • Viewers retain 95% of a message in video form compared to just 10% through text (Source)
  • Social media posts with video get 1200% more shares than text and image posts combined (Source)
LET'S TALK
Dianne is the voice behind 3Motion’s words… shaping how we show up across blogs, campaigns, and social platforms. With a knack for clarity and a love for narrative, she turns strategy into story, and big ideas into meaningful, momentum-building content. From blog frameworks and social media storytelling to copy that converts, Dianne ensures every piece of content reflects our clients’ goals, our brand’s energy, and the heart of every project. Fueled by coffee, oat milk, bullet points, and a love for words that work, Dianne brings heart, clarity, and a dash of nerdy joy to everything she writes.
Back to All