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Ever try explaining your SaaS or fintech product at a party and watch someone’s eyes glaze over halfway through?
Yeah. We’ve all been there.
Whether your platform is transforming how people move money, manage data, or automate their entire workflow, there’s one truth you can’t ignore:
If your audience doesn’t get it, they won’t buy it.
And guess what? Your product isn’t the problem.
Your messaging is just missing one key thing… video.
Specifically, explainer videos.
Let’s talk about why they’re the secret weapon for simplifying complexity and converting curiosity into action.
SaaS and fintech brands are solving big problems.
Which usually means one thing: your product comes with a learning curve.
Whether it’s:
...explaining what you do in a few short words? Nearly impossible.
But attention spans are shrinking, and people don’t have time to dig.
They need to understand your value, fast.
That’s where explainer videos step in.
Explainer videos do what dense whitepapers, long blog posts, and static landing pages can’t. They simplify, visualize, and humanize your message.
In 60–90 seconds, you can:
You’re not just telling people what your platform does, you’re showing them how it works and why it matters.
Let’s break it down:
1. They reduce friction.
Your audience doesn’t need to read through pages of technical copy. They just hit play and get it.
2. They make you memorable.
Visual storytelling sticks. Viewers retain up to 95% of a message when it’s delivered via video compared to only 10% when reading. (Forbes)
3. They build credibility.
High-quality video production signals that you’re a polished, reliable brand. That perception matters, especially in fintech, where trust is everything.
4. They convert better.
Landing pages with videos convert up to 86% better than those without. (Eyeview Digital)
No jargon. No walls of text. Just clear, compelling video.
At 3Motion, we’ve seen what works and what flops. So here’s what makes a difference:
Remember, a great explainer doesn’t feel like a tutorial. It feels like a lightbulb moment.
Your product is smart. Your team is brilliant. But if your audience can’t quickly understand what you do, they’ll scroll right past.
Explainer videos turn confusion into clarity. They make your value obvious. They simplify your message without dumbing it down. And most importantly, they help you move your audience. From curious to confident, from unsure to ready to buy.
At 3Motion, we specialize in explainer videos that turn complexity into connection. Whether you’re launching a product, onboarding users, or refining your go-to-market strategy, we’ll help you craft video content that feels effortless and works hard.
Ready to simplify your message and accelerate growth?
Get in touch with us today!
Let’s create video that moves your audience and your brand forward.
Ever try explaining your SaaS or fintech product at a party and watch someone’s eyes glaze over halfway through?
Yeah. We’ve all been there.
Whether your platform is transforming how people move money, manage data, or automate their entire workflow, there’s one truth you can’t ignore:
If your audience doesn’t get it, they won’t buy it.
And guess what? Your product isn’t the problem.
Your messaging is just missing one key thing… video.
Specifically, explainer videos.
Let’s talk about why they’re the secret weapon for simplifying complexity and converting curiosity into action.
SaaS and fintech brands are solving big problems.
Which usually means one thing: your product comes with a learning curve.
Whether it’s:
...explaining what you do in a few short words? Nearly impossible.
But attention spans are shrinking, and people don’t have time to dig.
They need to understand your value, fast.
That’s where explainer videos step in.
Explainer videos do what dense whitepapers, long blog posts, and static landing pages can’t. They simplify, visualize, and humanize your message.
In 60–90 seconds, you can:
You’re not just telling people what your platform does, you’re showing them how it works and why it matters.
Let’s break it down:
1. They reduce friction.
Your audience doesn’t need to read through pages of technical copy. They just hit play and get it.
2. They make you memorable.
Visual storytelling sticks. Viewers retain up to 95% of a message when it’s delivered via video compared to only 10% when reading. (Forbes)
3. They build credibility.
High-quality video production signals that you’re a polished, reliable brand. That perception matters, especially in fintech, where trust is everything.
4. They convert better.
Landing pages with videos convert up to 86% better than those without. (Eyeview Digital)
No jargon. No walls of text. Just clear, compelling video.
At 3Motion, we’ve seen what works and what flops. So here’s what makes a difference:
Remember, a great explainer doesn’t feel like a tutorial. It feels like a lightbulb moment.
Your product is smart. Your team is brilliant. But if your audience can’t quickly understand what you do, they’ll scroll right past.
Explainer videos turn confusion into clarity. They make your value obvious. They simplify your message without dumbing it down. And most importantly, they help you move your audience. From curious to confident, from unsure to ready to buy.
At 3Motion, we specialize in explainer videos that turn complexity into connection. Whether you’re launching a product, onboarding users, or refining your go-to-market strategy, we’ll help you craft video content that feels effortless and works hard.
Ready to simplify your message and accelerate growth?
Get in touch with us today!
Let’s create video that moves your audience and your brand forward.
